PMI logo - Client Project
I was contacted through EITC(Leslie Jernberg) by an individual working for the INL to edit a logo. The image was presented as a jpg consisting of different compositions of the logo and was accompanied with a very strict set of guidelines. My assignment was to convert these into vector graphics. The program suggested and used was Adobe Illustrator as it is very good to work with vector images in. I used a trace filter to create the main bulk of the image. However I then had to straighten and
re-proportion some of the elements. After that began the long and tedious task of conforming to the correct specifications and guidelines needed for the PMI logo. It took several weeks and quite a few emails to get everything just right. I’m glad I had this experience as I got to learn a lot about client relations as well as how to deal with some types of guidelines like I’ve never had before. I really learned a lot and was able to apply some of my skills to convert images from one format to another. The client wanted two different images with text under and beside. (click image to open)
Business Cards - McFarland Seed Service
Working for McFarland Seed Service (my dad’s business) I was asked to created a new business card for him. I have a hard time with business card designs because they are minimalistic. There is little room for creating the right impression. I looked around online a little bit for ideas before seeing a circular design similar to this. What grabbed my attention was the colors. I took the ideas from the design and created my take on it. I added the corn picture as well as the pioneer logo. I then customized the text and altered the colors to reflect the business color profile a little better. The green comes from the color of bags the alfalfa seed comes in, while the gold is close to the same color as the corn seed bags. This was a rather rewarding outcome as it is the new business card for McFarland Seed Service with 200 copies printed. We had the design uploaded online and printed professionally.
Home Page - Mcfarland Seed Service
This summer I am working for my dad’s business, McFarland Seed Service. Kirby (my dad) has been wanting a website to help get his name out there as well as direct some customers to for information and event updates. So naturally I started thinking of a design and all the things we could do with it. This ultimately lead to having too much brainstorming and not enough time to do all of it. So we decided to downgrade the increasingly daunting project and start with a simple homepage. I started drawing out a simple design and looked around for ideas online. Finally I came up with something that would work for everyone. It was simple enough to design and build quickly while still implementing the main features we wanted. I found a lot of help for this on the web. Using different snippets of code as well as a few stock images. I’m really excited about the page now. I feel like I used some good simple design elements I’ve learned. Kept the text in check as well as keeping the coding simple enough.
Tri-fold Brochure - Mcfarland Seed Service
Again on the clock at McFarland Seed Service I was given the task to create an invite to an annual event called the Mid Summer Corn Tour. The main goal was to have the times, dates, and locations where the tour will take place. I decided this would be a great use for a tri-fold. I took some elements from the website since this is our first publication with the website being live and I wanted to create some consistency. Also I really tried to keep the text easily readable and balanced. The most difficult thing came, as any desktop publisher will tell you, when I tried to print and the printer margins were not right. It took a lot of trial and error to get things just right. I measured and re-measured again. Then I had to do it all again because my printer wouldn’t stop banding the images so I had to use a different one, with different margins. Again this item will go into print when it comes time to send out the invites to the corn tour. (Clicking the image on the right will open a PDF)
